Bretty McMurphy was working overtime over at CBS as he was the first to announce that the Big East would be doubling up and adding Boise St., San Diego State, Houston, Central Florida, and SMU. The usual suspects in that group shouldn’t surprise anyone but the schools that does stand out is San Diego State. It may surprise some of you that they are up there and not Brigham Young. Well it seems that BYU got a case the Notre-Dames and decided to look down upon the rest of us from their Ivory Tower of Independence. The main purpose of adding the Cougars, and any school really, is to stockpile inventory and increase the value of the new Big East media contract in 2013 and beyond. They must have had someone with a business analyst certification working on this deal. Losing BYU will be a slight hit to that value but look at what a coast-to-coast conference gives you:
- Media outlets in 4 different timezones
- Major cities now in the conference include New York, Philadelphia, Houston, Dallas, and San Diego
- Big East games can be played from noon until midnight presenting huge advertising opportunities for the Big East and their partners
The only real downside is, as the image I have above indicates, this is now a strange confederation of schools in the Big East. First of all, it makes no sense to call it that, now with the conference stretching from Storrs, Connecticut to San Diego, California. Also, the Big East will now be made up of a conglomeration of all-sports, basketball-only, and football-only schools. But, honestly, non of that really matters when you can make bank off of a new media deal.
With the total now at 10 and all indications are that the Big East wants to move to 12 for that illustrious conference championship game. In all likelihood the final two will be Navy and Air Force, but I could see a school like Temple sneaking into the mix. I’m always a proponent of East Carolina but unfortunately they’ll have to jump like 24 more schools before the Big East invites them.
Over the next couple of weeks, I will be breaking down the relationship between the five new Big East schools and the University of Cincinnati. Stay tuned!