Big 12 announces jersey patch and playsurface logo partnership with Monster Energy

At the start of Big 12 Media Day this morning, Big 12 commissioner Brent Yormack announced a multi-year sponsorship agreement with Monster Energy. The deal includes Monster Energy branding on jersey patches and on the playing surfaces for College Football as well as Men's and Women's Basketball. Monster Energy is paying the Big 12 $20 million annually for these rights, and Big 12 schools are expected to receive around $1 million annually from this deal. Big 12 schools still reserve the right to sell their own commercial jersey patches.

Just one Big 12 school has announced a jersey patch sponsorship to go along with Monster Energy. Osage Nation and Oklahoma State announced a deal across all 16 varsity sports. Baylor Health is expected to be a jersey sponsor for the Bears, but not yet been officially announced. Qualtrics is rumored to be a sponsor of BYU, as is Fifth Third Bank and the Cincinnati Bearcats. With all this jersey sponsor talk, it does raise the question of how crowded jerseys will start to look now that they will have multiple patches. Imagine the Cincinnati Bearcats with a Big 12 patch, a Nike/Jordan patch, a Monster Energy patch, and potentially a Fifth Third Bank/Skyline Chili patch. Schools will also receive an additional larger patch in most varsity sports if teams are participating in postseason games like conference tournaments, NCAA tournaments, Bowl Games, and Playoffs. The Big 12 is the first conference to announce a conference-wide sponsorship, and people online are starting to speculate that the Big 12 might have been ripped off, only getting $20 million, from a company that reportedly made $2 billion in one quarter, according to reports. Is the Big 12 ahead of the curve, or did Brent Yormack strike out once again?

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